design services + studio director/miami
With more than 25 years’ in the retail industry, Fernando brings diversified experience in branding, planning and design both nationally and internationally to the api(+) team. His expertise in strategic planning yields high impact, high value, award-winning results within the global retail arena.
He is a licensed interior designer skilled in architecture, merchandising, fixture systems, and overall environmental design. His portfolio includes projects in specialty retail, food retail, restaurant, entertainment, department store, mall, hospitality, and travel retail work.
Fernando holds a Bachelor of Science in interior design and an associate degree in architecture from Florida International University.
He is passionate about creating unique branded environments that drive business, and create an impact in the marketplace. Known for his retail expertise and forward-thinking ideas, he often serves as a keynote speaker for at industry conferences. He also provides guidance to local universities for curriculum, mentoring and competitions.