founder + president + ceo
Juan Romero founded api(+) in 1990 after working with some of the most respected industry leaders and architectural design firms in the world. A visionary, astute leader and entrepreneur, Juan is passionate about helping organizations grow through great design, smart branding and creative thinking.
Juan is in his third decade directing teams of talent to create places and spaces that function, entertain, move product and inspire shoppers. His multidisciplinary portfolio includes award-winning commissions in architecture and interior design. He’s a frequent guest contributor to industry publications, and often presents at major industry conferences for organizations such as Food Industry Association, International Council of Shopping Centers, National Grocers Association and others.
Juan earned a Bachelor of Architecture degree from the University of Florida. When he isn’t immersed in great architecture and design, you may find him mixing up the perfect mojito and enjoying a good Cuban cigar.