A remarkable 39% surge in same-store sales can be attributed to api(+)‘s transformative design for ABC Fine Wine & Spirits’ expansive chain of 150 stores. Collaborating closely with ABC, api(+) pursued a strategic approach to reposition the brand, aiming to captivate a broader and more sophisticated customer demographic. Through a meticulous focus on strategy and branding, the revitalized image has not only surpassed initial expectations but has also forged a stronger connection with the company’s intended customer base. The success of this endeavor underscores api(+)‘s commitment to elevating brand experiences and driving substantial business growth.