Surf Style, a destination store full of impulse merchandise and adored by tourists with stores across Florida, Alabama and Mississippi, recognized an opportunity to strengthen their existing concept and has asked api(+) to assist them in creating a new store that will more clearly communicate the Surf Style value proposition and move their growing company forward, toward a more experiential retail environment.

For the brand’s new ground up two-story Tennessee location, api(+) is developing the exterior architecture and interior design as a destination for loyalists seeking retail entertainment at its best. It will offer outdoor accessories, fashion clothing, toys, souvenirs, sunglasses, jewelry, and options geared to provide tourists a memorable Pigeon Forge experience. This location will have special departments highlighting local activities within Pigeon Forge such as fishing, biking, hiking, kayaking and a convenience grocery department, plus a one of a kind total immersion Flow Rider experience.