Anticipated to open in Fall 2025 in Medford, New Jersey, this 12,000-square-foot store was designed by api(+) for ShopRite to blend tradition with modernity. The design highlights the craftsmanship of winemaking and distilling through three zones: the Vintage Reserve wine room, Icebox beer cooler, and a central area featuring spirits, charcuterie, and hosting essentials. Dynamic architectural forms and a curated palette of warm oak, brushed steel, and glass, paired with thoughtful lighting and merchandising, create a gallery-like experience. This inviting space elevates the shopper experience, encouraging customers to explore fine wines, beer, and spirits.