The Tampa Downtown Partnership teamed with api(+) to create distinct brand identities for its ‘special services district’ neighborhoods. Through brainstorming sessions with community stakeholders, we explored each area’s emotions, features, and ideal branding.

Using these insights, api(+) developed cohesive concepts with unique typefaces, colors, icons, and patterns for use in signage, merchandise, and events. The designs reflect stakeholder input while aligning with the Partnership’s branding. These identities enhance neighborhood promotion and support Downtown Tampa’s updated wayfinding signage system in collaboration with the City of Tampa.