api(+) developed a comprehensive citywide wayfinding and identity program for Maryville, focusing on showcasing the city’s historic charm, local assets, green spaces and overall sense of place. api(+) took an artful approach to the project, incorporating Maryville’s new logo into the wayfinding system and a subtle nod was made to the city’s history by integrating brick, a material commonly found throughout the downtown area. The eye-catching design contributes in guiding both residents and visitors alike. The collaborative, team-based effort resulted in a unified visual identity that captures the spirit and character of Maryville.