api(+) is leading the rebrand and remodel of a 4,000-square-foot specialty grocer in downtown Toronto’s Entertainment District. Following a strategic assessment of customer feedback, demographics and competition, api(+) developed a repositioning strategy to transform the store into a modern culinary market. The design focuses on elevated prepared foods, curated grab-and-go, specialty catering and international gourmet offerings. Key elements include a hospitality-first service model, intuitive store flow and elevated design. With a new brand identity and refreshed interior, the store will be the neighborhood destination for convenient freshly prepared culinary options.