Bedford, New Hampshire
The Bedford Flagship, the largest concept by the chain, showcases a brand new design and serves as a test store to evaluate the effectiveness of various services offered in a large-format setting. This store is envisioned to set the format for the chain over the next decade. It offers a wide range of traditional grocery products along with exclusive conveniences and items not found at other chain locations. These include curbside pickup, a pharmacy drive-thru, a community room, specialty cheese, a brew room, and a diverse selection of made-to-order food like burritos, stir fry, and fresh brick oven baked pizza.
The layout of the store incorporates the latest research on enhancing the shopping experience for customers, aligning with Hannaford’s commitment to simplicity. It intelligently combines multiple convenient services and an extensive product selection under one roof while simplifying the shopping experience in a large-format store. Architectural features and the creation of distinct areas within the store help reduce the perceived scale of the large store. A central canopy over the prepared foods section provides organization and serves as a focal point for fresh food offerings. The store-within-a-store concept further enhances the layout, with different zones that maintain a consistent and cohesive look while belonging to the same family.