Surf Style, a beloved destination retailer with deep Florida roots, took its experiential retail concept to the next level with its new flagship location in Marathon, Florida. api(+) collaborated with Gilad Ovaknin and the Surf Style team to design this ground-up store spanning 55,000 square feet to serve as a premier destination for both locals and tourists. A standout feature is the FlowRider surf simulator, adding a dynamic entertainment element.