Surf Style, a beloved destination retailer with deep Florida roots, elevated the customer experience with its flagship location in Marathon, Florida. api(+) partnered with Surf Style to transform a vacant 55,000-square-foot big box retail building into a vibrant retail and entertainment destination for locals and visitors. The store features a FlowRider surf simulator that creates a dynamic focal point and encourages guests to linger. The exterior showcases a landmark marine mural by renowned ocean conservation artist Wyland. Inside, lifestyle-focused zones include beachwear and surf apparel, fishing and marine gear, and gift and souvenir departments. Digital video displays animate the interior, creating an immersive retail experience inspired by the Florida Keys.