Given all that Waterside Place has to offer, a comprehensive wayfinding and identity package was a must. Waterside Place is a new groundup entertainment district offering restaurants, shops, fitness, and a variety of arts and entertainment. Our branded wayfinding program guides residents and visitors along the waterfront retail and lifestyle destination with a cohesive program matching the architectural style of the development. Primary design elements include layered waves and custom bronze and blue colors. The program consists of 200 signs of multiple sign types, including monuments, banners, kiosks, vehicular and pedestrian directionals, and interior and exterior room and building identification.